The Fat Izy is by far the most universally usable plug in the series. With its convex appearance, the Fat Izy has a super silhouette in the water. As a team we wanted to develop a polder plug that every lure angler will be charmed by. To our surprise, the Fat Izy has gotten even more beautiful and better than we expected .. The catches? Ha, from the first moment Fat Izy caught fish and that has never changed.
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